Experience
Nibble Technology, London, UK
Head of Conversation Design | Head of Growth
Feb 2022 – Present
I am currently the Head of Conversation Design at Nibble Technology, working on Nibble – an AI negotiation chatbot that facilitates negotiations across D2C, B2B and SaaS. Throughout my work, I:
- Manage all copy in the Nibble chatbot and review chats to ensure brand tone of voice is upheld, positive user experiences are delivered, and find opportunities for new features and learnings
- Create custom chatbot copy for enterprise clients, adapting to different brand tones of voice as needed – from lighthearted and witty to polite and professional
- Work with translation services to translate our bot into new languages, ensuring Conversation Design principles are adhered to and localisation is successful.
- Work directly alongside the business founders to support Nibble’s growth, including managing relationships with clients and partners.
- Exhibit at sales conferences in both North America and the UK, securing meetings with leads and networking with potential prospects.
- Tag chat messages with correct intents, collect training data for new intents, and contribute to NLU training and continual improvement efforts
Nibble Technology, London, UK
Copywriter
Sep 2021 – Feb 2022
- Worked within the Marketing team to write ecommerce blogs, email newsletters, landing pages, press releases, case studies and social media content; developing and maintaining brand tone of voice
- Worked within the Product Design team to write UX copy for the Nibble backend admin panel, ensuring copy was clear and direct
- Collaborated with the wider Nibble team to provide copy whenever needed – from Intercom customer support articles to product feature descriptions
- Led an overhaul of chatbot copy to improve customer experience
- Designed, distributed and analysed results from feedback surveys for both retail clients and end users
TAKK (Freelance), UK
Freelance Copywriter
May 2022 – Present
- Attending company workshops to ideate brand strategies
- Working in Figma with UX Designers to improve customer journeys on the TAKK subscription flow
- Writing blog posts, product descriptions and marketing emails
- Reviewing website copy to ensure language was clear and direct
- Proofreading and editing social posts to uphold quality and brand tone of voice
Venuiti, Kitchener, Canada
Copywriter
April 2018 – Aug 2018
- Created email drip campaigns from the ground-up for clients such as LG
- Wrote persuasive copy for marketing emails, blogs, and webpages tailored to a variety of audiences
- Collaborated with graphic designers to ensure content adhered to client briefs
- Reviewed the work of colleagues to uphold tone, clarity, and quality
Pierce Family Vision, Waterloo, Canada
Optometric Dispenser
Aug 2018 – June 2021
- Wrote and managed email marketing, website content and patient recalls
- Researched, sourced and introduced new eyewear lines into the clinic
- Promoted new eyewear lines online, sold new frame collections and tracked their success in the clinic
- Dispensed, fitted and repaired glasses as needed, alongside running quality control verification procedures
- Taught new contact lens wearers correct insertion/removal procedures with clear and direct language
Education & Certifications
Conversation Design Institute
Certification in Conversational Copywriting
Obtained Aug 2022
Sheffield Hallam University
BA Hons Journalism (2:1)
Graduated Sept 2014
Testimonials
“As the founder of TAKK, I’ve had the pleasure of working with Tim. His ability to conduct in-depth research and craft witty, straightforward, and compelling content for our blogs and website has greatly contributed to our mission. He consistently delivers high-quality writing that resonates with our ethical and peaceful brand values. I highly recommend Tim for any enquiries requiring strong, insightful, and creative writing skills.”
— Pınar Akıskalıoğlu, Founder, TAKK